今天翻译最后一部分，下面👇无聊猿 BP 的完整版本。

Yuga Labs

Agenda

• COMPANY

• BAYC 

• FUTURE & ROADMAP

• FINANCIALS

Company/公司

Yuga Labs is a web3 company exploring big ideas in identity, ownership, utility, & interoperability to push the crypto and NFT space forward. 

Yuga Labs 是一家 web3 公司，探索身份、所有权、实用性和互操作性方面的重大创意，以推动Crypto 和 NFT 领域向前发展。

创始团队

• Gordon Goner - Founder and Co-President

• Gargamel - Founder and Co-President

• NoSass - Founder and Chief Product Officer

• EmperorTomatoKetchup - Founder and Chief Technology Officer

核心团队

• Guy Oseary - Minority partner at Yuga Labs

• Industry pioneering media mogul and the founder of Maverick, a talent management firm whose clients include U2 and Madonna. Co-founder of Sound Ventures alongside Ashton Kutcher.

• 行业先锋媒体大亨和 Maverick（人才管理公司）的创始人，Sound Ventures 与 Ashton Kutcher 的联合创始人。

• Nicole Muniz (V Strange) - Chief Executive Officer, Minority partner

• Track record in scaling brands from seed through major growth. 10+ years in industry and category agnostic consumer marketing. Worked with Google, Facebook, Oscar, Nike, HBO, and Spotify to name a few.

• 丰富的品牌发展的经验。10 年以上行业和消费者品营销经验。通过与 Google、Facebook、Oscar、Nike、HBO 和 Spotify 合作创立推广新品牌。

• Jasmin Shoemaker (Soda) - Chief Operating Officer

• 15+ yrs in tech using strategic analysis and laser insight to build, enhance, and scale operations at startups and companies like Apple & Facebook. Empathetic leader, with an impressive history of eliminating threats to platforms.

• 15 年以上的技术经验，利用战略分析和激光洞察力帮助初创公司或者 Apple 和 Facebook 等大公司建立、增强和扩展运营能力。善解人意的领导者，在消除平台威胁方面颇有建树。

• Patrick Ehrlund (Pez) - Chief Creative Officer, Minority Partner

• 15+ years in brand storytelling, from pushing the boundaries of interactive experiences in the early web to grand visions for today’s consumer technology. Worked with brands such as Electronic Arts, Kanye West, Google, Square, and HBO. 

• 15 年以上的品牌故事讲述经验，从推动早期网络中互动体验的界限到当今消费者技术的宏伟愿景，都有着成功历史。曾与 Electronic Arts、Kanye West、Google、Square 和 HBO 等品牌合作。

团队总览

• 46 employees and counting coming from Google, Oculus, Facebook, Twitter, 72andSunny, B-Reel, Acne, Apple, (the) Dune Game, Monolith Gaming, WB Gaming, Microsoft, Nike, and Amex.

• 团队46人，分别来自Google, Oculus, Facebook, Twitter, 72andSunny, B-Reel, Acne, Apple, (the) Dune Game, Monolith Gaming, WB Gaming, Microsoft, Nike, and Amex 等优秀的公司。

• 46% of our employees are female.

• 46% 的女性成员。

• Our diverse Staff comes from all backgrounds and walks of life.

• 我们多元化的员工来自各个背景和各行各业。

• Our Community Managers actually come from the BAYC community. 

• 我们的社区经理都来自 BAYC 社区。

公司愿景

• We're bridging the gap between culture and web3

• 我们正在弥合文化和 web3 之间的差距。

公司发展计划

• BAYC is just the beginning. We are building the next frontier. 无聊猿只是一个开始。我们正在建设下一个前沿思想

• Expanding IP (New + Acquired) 扩展 IP（新建 + 收购）

• New Utility 新实用程序

• New Product Development 新产品开发

• Breaking Metaverse Boundaries 打破元宇宙边界

• New Verticals (Gaming, Streetwear, Events, and more) 新的垂直领域（游戏、街头服饰、活动等）

BORED APE YACHT CLUB（BAYC）/无聊猿游艇俱乐部

Bored Ape Yacht Club is the premier Blue Chip NFT

BAYC是首屈一指的蓝筹 NFT

• Utility was the key / 实用性是关键

• Each BAYC owner got access to the club. On day 1 this meant a members-only accessible digital experience (drawing digital dicks in the bathroom) but we were also the first to publish a roadmap creating hype around what was to come.

• 每个 BAYC 所有者都可以进入俱乐部。在第一天，意味着只有会员才能访问数字体验（在浴室里画数字dicks），我们也是第一个发布路线图的人，围绕即将发生的事情进行大规模宣传。

• Surpassed 100ETH floor / 突破 100ETH 地板价价

• BAYC: Floor price = 117 ETH, Number of unique holders = 6.3K

• BAYC：地板价 = 117 ETH，唯一持有者数量 = 6.3K

  
  

• MAYC: Floor price = 24.4 ETH, Number of unique holders = 11.6K

• MAYC：地板价价 = 24.4 ETH，唯一持有者数量 = 11.6K

  
  

• BAKC: Floor Price: 9.9 ETH, Number of unique holders = 5.4K

• BAKC：地板价价：9.9 ETH，唯一持有者数量 = 5.4K

• Aping into a bigger community experience / 融入更大的社区体验

• Our mission to be more than a JPEG was clear from Day 1. Selling out in 7 days and 9 hours. People not only wanted the sick art, they wanted the bigger members-only experience - merch, games, and events.

• 从第一天开始，我们的使命就很明确，不仅仅是 JPEG。BAYC 在 7 天 9 小时内售罄。人们不仅想要病态的艺术，他们还想要更大的会员专属体验 - 商品、游戏和活动。

• Ownership empowered the community / 所有权赋予社区权力

• The success of the BAYC brand can directly traced back to this pivotal decision. By granting commercial ownership rights to our members, we not only changed the game but we empowered them to push the brand even further. Collectively we make make a marketing team of thousands.

• BAYC品牌的成功可以直接追溯到这一关键决定。通过向我们的会员授予商业所有权，我们不仅改变了游戏规则，而且还授权他们进一步推动品牌发展。我们共同打造了一支由数千人组成的营销团队。

• Backed by industry (crypto + NFT leaders) / 行业大佬背书（加密货币 + NFT 领导者）

• List of well-known crypto/NFT celebs include: Ivan Soto-Wright, Pranksy, JRNY Crypto, Alexis Ohanian, Faze Banks, Deepak, Gary Vee, Taylor Gerring, Garry Tan, Roham, and more.

• 知名加密/NFT 名人名单包括：Ivan Soto-Wright、Pranksy、JRNY Crypto、Alexis Ohanian、Faze Banks、Deepak、Gary Vee、Taylor Gerring、Garry Tan、Roham 等。

• Backed by culture (media & celebs) / 以文化为后盾（媒体和名人）

• List of well-known ape holders include: Serena Williams, Justin Bieber, Mark Cuban, Steph Curry. Shaq, Lil Baby, Timbaland, Jimmy Fallon, Paris Hilton, Future, Post Malone, Diplo, DJ Khaled, Snoop Dogg, Eminem, Steve Aoki, Meek Mill, Ja Rule, Neymar, Travis Barker, Gwyneth Paltrow, Ben Simmons, Logan Paul, The Chainsmokers, Dez Bryant, Von Miller, Rolling Stones, and more. 

• 知名猿人持有者名单包括：Serena Williams, Justin Bieber, Mark Cuban, Steph Curry. Shaq, Lil Baby, Timbaland, Jimmy Fallon, Paris Hilton, Future, Post Malone, Diplo, DJ Khaled, Snoop Dogg, Eminem, Steve Aoki, Meek Mill, Ja Rule, Neymar, Travis Barker, Gwyneth Paltrow, Ben Simmons, Logan Paul, The Chainsmokers, Dez Bryant, Von Miller, Rolling Stones 等等。

Apes have catapulted into mainstream consciousness.

无聊猿已经一跃成为主流意识

• 活跃的社交媒体账号

• Celebrities are buying Apes to signal that they know what’s up. 

• 名人购买 Apes 是为了表明他们知道发生了什么。

• But our success isn’t just in famous token holders. We have created a community that that LIVES to play, learn, work, and just be together. And their engagement proves it. 

• 但我们的成功不仅仅在于著名的代币持有者。我们创建了一个社区，人们可以一起玩耍、学习、工作和相处。他们的参与证明了这一点。

• Ape Fest ‘21 NYC / 无聊猿纽约2021 大会

• Our first in-person experience. 3 days of yachts, parties, merch, live music, and $100,000 raised for charity. All events were at capacity and completely maxed out.

• 我们的第一次线下亲身体验。3 天的游艇、派对、商品、现场音乐表演，以及为慈善事业筹集的 100,000 美元。所有活动都已满员，并已完全达到极限。

• We have the largest/most active Discord community in the NFT space.

• 我们拥有 NFT 领域最大/最活跃的 Discord 社区。

• 135,251 Discord 群人数

• 67,128 访问者

• 16,706 Discord 群发言人数

• 50,401 Discord 群观众人数

• Ape Fest

• Yacht 活动最大参加人数

• Warehouse 活动最大参加人数

• When we challenge our community, they answer in force.

• 当我们向社区发起挑战或者任务时，他们会做出有力的回应

• BAYC Treasure Hunt / BAYC 寻宝

• 大师难度，1天解决

• Apes vs. Mutants / 手游猿与变种人

• 3万玩家

• 6天持续活跃

WHAT WE’RE BUILDING IS BIGGER THAN BORED APES

我们正在建造什么比无聊猿更大的事业

• Opensea, the largest NFT marketplace to date, saw a 600x increase in transaction volume in 2021.

• Opensea 是迄今为止最大的 NFT 市场，2021 年的交易量增长了 600 倍。

• For each day so far in 2022, OS has broken $150 million in trading volume.

• 到 2022 年为止的每一天，OS 的交易量都突破了 1.5 亿美元。

• OS currently surpasses 1 million active user wallets.

• OS 目前超过 100 万个活跃用户钱包。

• The BAYC collections alone account for approximately 10% of the volume on OpenSea.

• 仅 BAYC 集合占 OpenSea 上大约 10% 的交易量。

•  It’s clear that the NFT audience is growing exponentially and BAYC is at the center.

• 可以看出，NFT 的受众呈指数级增长，而 BAYC 处于中心位置。

• There are new projects popping up everyday, but there's only one Bored Ape Yacht Club.

• 每天都有新项目涌现，但只有一个无聊的猿游艇俱乐部。

• The FOMO is real. For every BAYC member there are hundreds dying to gain access.

• FOMO 是真实的。对于每个 BAYC 成员，都有数百人渴望获得访问权限。

• We want to build something that expands the universe of the BAYC, but also invites the larger NFT community (and those priced out of BAYC membership) to join.

• 我们想建立一些东西扩展了宇宙 BAYC，还请来更大的 NFT 社区加入。

FUTURE & ROADMAP/未来与路线图

There are no ifs, ands, or buts about it. We are all in a race to the metaverse.

没有关于它的“如果”、“和”或“但是”。我们都在与元宇宙赛跑。

现状：

• Facebook (now Meta) is banking trillions on it.

• But does anyone else feel like the existing metaverses are underwhelming?

• The idea of a metaverse isn’t new. And there’s almost no question that humanity is moving towards an immersive virtual experience.

• If we aren't already living in a simulation that is.

• It’s just that metaverses in fiction are exciting and dynamic. And the ones we can explore today are...not.

• Facebook（现更名为 Meta）在元宇宙上投入了数万亿美元。

• 但是有没有其他人觉得现有的元宇宙没有给人留下深刻的印象？

• 元宇宙的想法并不新鲜。毫无疑问，人类正在朝着身临其境的虚拟体验迈进。

• 如果我们还没有生活在模拟中。

• 只是小说中的元宇宙是令人兴奋和充满活力的。而我们今天可以探索的并不是。

SO WHAT’S MISSING? / 那么缺少什么？

IN ESSENCE...

a purpose, real stakes, shared goals, connections and decisions that matter. A story to care about and to participate in.

在本质上...

目的、真正的利益、共同的目标、联系和重要的决定。一个值得关心和参与的故事。

Let's face it. A virtual social hub isn't enough to hold attention long term.

面对现实吧。虚拟社交中心不足以长期吸引注意力。

OUR VISION/我们的愿景

Today's metaverses are trying to make something new, but they're really just creating something boring.

今天的元宇宙试图创造一些新的东西，但他们实际上只是在创造一些无聊的东西。

Each one is a siloed production that doesn’t feel connected to the Web3 personas that we’ve been building.

每一个都是孤立的产品，感觉与我们一直在构建的 Web3 角色之间没有联系。

 And isn’t the whole point of a metaverse to have one virtual world that all of humanity is tied to? If everyone is building their own how does that work? (our thoughts on this later..)

元宇宙的意义不就是拥有一个全人类都与之相关的虚拟世界吗？如果每个人都在构建自己的，那将如何运作？（我们对此的想法稍后呈现..）

The thing is, we already have examples of people gathering online, forming lifelong friendships, and kicking ass.

问题是，我们已经有了人们在网上聚会、结下终生友谊和铁党的例子。

And all of those examples are in gaming.

所有这些例子都在游戏中。

That’s why we’re not building a metaverse.

We’re building the interoperable gaming metaverse - a MetaRGP.

这就是为什么我们不构建元宇宙。

我们正在构建可互操作的游戏元世界 - MetaRGP。

IF WE BUILD IT 

THEY WILL COME

如果我们建造它

他们会到来

Why will our metaverse succeed?

The answer is simply that we have a story & brand that current culture is obsessed with.

为什么我们的元宇宙会成功？

答案很简单，我们有一个当前文化所痴迷的故事和品牌。

What we’ve created combines: storytelling, pop culture, taste, and fun in just the right amounts.

我们创造的东西结合了：故事叙述、流行文化、品味和恰到好处的乐趣。

WHAT WE'RE BUILDING IS BIGGER THAN BORED APES

我们正在建造的东西比无聊猿更大

THE QUESTION IS:

How do we create something that unifies everyone?

问题是：

我们如何创造让每个人都团结起来的东西？

By creating something truly decentralized and interoperable.

A metaverse that makes all other metaverses obsolete.

通过创建真正去中心化和可互操作的东西。

使所有其他元宇宙过时的元宇宙。

A brand new gaming experience where money is real, you actually own your land and resources, everyone can bring their own NFT character, and anyone can create in-game assets.

全新的游戏体验，金钱是真实的，你真正拥有你的土地和资源，每个人都可以带上自己的 NFT 角色，任何人都可以创造游戏内资产。

Play as whatever Web3 persona you want.

扮演任何你想要的 Web3 角色。

And we’ll build an SDK that allows collections, creators, and developers to build for any community who wants it.

Creating an infinite ecosystem entirely available in our in-game marketplace. We’re seeing it as an in-game app store.

我们将构建一个 SDK，允许集合、创建者和开发人员为任何需要它的社区构建。

在我们的游戏内市场中创建一个完全可用的无限生态系统。我们将其视为游戏内应用商店。

SDK’s for all the things that matter to our users today and a platform for them to collaborate on what’s next.

• Create all new characters

• Either from existing NFT collections or completely new IP

• Skins, digital clothing, gear and more for in game characters (ownership and interoperability included)

• Game Development

• Rich games. (We’re in talks with Animoca to build a racing game, NWay is building a PvP arena, what will others build?)

• MiniGames. (Wordscapes is one of the top games on AppStore today – we’ll have an arcade of minigames for ppl to build for.)

SDK 适用于当今对我们的用户重要的所有事情，并为他们提供了一个平台，让他们在接下来的事情上进行协作。

• 创建所有新角色

• 来自现有的 NFT 集合或全新的 IP

• 用于游戏角色的皮肤、数字服装、装备等（包括所有权和互操作性）

• 游戏开发

• 丰富的游戏 - 我们正在与 Animoca 洽谈打造一款赛车游戏，NWay 正在打造一个 PvP 竞技场，其他人会建造什么？

• 迷你游戏 - Wordscapes 是当今 AppStore 上的顶级游戏之一——我们将为人们打造一个迷你游戏街机。

Games accounted for 71% of total app revenue in 2020.

2020 年，游戏占应用总收入的 71%。

• iOS generated $47.6 billion revenue in 2020,

• while Google Play made $31.9 billion.

• iOS 在 2020 年创造了 476 亿美元的收入，

• Google Play 创造了 319 亿美元。

Why is the NFT community the best audience for this metaverse? They're already living Web3 and experimenting with alternative currencies.

为什么 NFT 社区是这个元宇宙的最佳受众？他们已经在使用 Web3 并尝试使用替代货币。

IT'S NOT ONLY A GAME.

IT'S A WHOLE NEW ECONOMY

这不仅仅是一场游戏。

这是一个全新的经济体。

Speaking of currencies... introducing APECoin.

说到货币……现在来介绍 $APE。

APECoin will be the currency of our metaverse. One unifying coin with which to power our app store like marketplace.

$APE 将成为我们元宇宙的货币。一种统一的硬币，用于为我们的应用商店（如市场）提供动力。

We’ll also encourage trading and bartering, and can introduce a soft currency to allow for more accessible spending.

我们还将鼓励贸易和易货交易，并可以引入一种软货币以允许更容易获得支出。

Using APECoin will unify the currency between reality and real gameplay.

使用 $APE 将统一现实和真实游戏之间的货币。

THE CATALYST

催化剂

The Big Bang created a massive explosion of energy, from which a great number of celestial creatures were born, shooting out in every direction.

These celestials were unique and special, powered by the energy of creation itself. They could even cross through other dimensions as they continually expanded and danced through the universe.

One by one, these celestials have exhausted the energy they were born with. As each lays down to rest, they transform into the stars, planets, and galaxies we see today.

大爆炸产生了巨大的能量爆炸，大量的天体从中诞生，向四面八方喷射。

这些天体是独特而特别的，由创造本身的能量驱动。它们甚至可以穿越其他维度，因为它们在宇宙中不断扩展和跳舞。

这些天体一一耗尽了他们与生俱来的能量。当每个人躺下休息时，它们就会变成我们今天看到的恒星、行星和星系。（这段挺扯的）

The problem? There aren’t many celestials left. And without their creational energy the universe as we know it will collapse.

Not all hope is lost. Should the right creature evolve, each celestial carries the blueprints and instructions on how to jumpstart the universe into its next evolution. Luckily for us, one race of celestials still remain - the Kodas.

Alas, a miracle! The Kodas have discovered intelligent life on earth, and have been monitoring our evolution, biding their time and waiting for the right moment to reveal themselves...

问题？剩下的天体不多。如果没有它们的创造能量，我们所知道的宇宙将会崩溃。

并不是所有的希望都消失了。如果正确的生物进化，每个天体都携带有关如何启动宇宙进入下一次进化的蓝图和说明。对我们来说幸运的是，一个天体种族仍然存在——科达人。

奇迹！科达人发现了地球上的智慧生命，并一直在监视我们的进化，等待他们的时间，等待合适的时机出现......（这段也太扯了）

The Kodas have used their last remaining cosmic energy to birth one final microverse into our dimension. They have pulled the perfect candidates - (Apes at the end of capitalism and other interoperable NFTs) through our metaverse and dumped us into a strange new land.

科达人用他们最后剩下的宇宙能量在我们的维度中诞生了最后一个微宇宙。他们通过我们的元宇宙拉出了完美的候选人——（资本主义末期的猿和其他可互操作的 NFT），并将我们扔到了一个陌生的新大陆。

GAME DETAILS

游戏详情

The MetaRPG will launch with a land sale. These land plots will correspond to real land in our game.

MetaRPG 将通过土地出售推出。这些土地将对应于我们游戏中的真实土地。

The Land Drops

• The MetaRPG will be made up of 200k land plots total; all launched through Animoca

• Genesis drop will be 100k plots

• 30% of that will go to BAYC/MAYC, leaving ~70k for public sale (and then another 100k in follow up drop)

• The conservative estimate for the land price is 1 ETH each plot = ~$200M in primary sales for the genesis drop alone.

• The initial land sale will include teases to future paired NFTs such as in-game characters, resources, artifacts and more.

• Once minted as paired NFTs, token holders will be able to trade & sell these as well (triggering secondary sales for token beyond the primary land)

土地空投

• MetaRPG将由总共20万块地块组成；全部通过 Animoca 推出

• Genesis 将有10万地块空投

• 其中 30% 将用于 BAYC/MAYC，剩下约 70k 供公众使用销售（然后是另外 100k 的后续空投）。

• 土地价格的保守估计是每块地块 1 ETH = 大约 2 亿美元的初级销售额仅用于创世会员空投。

• 最初的土地销售将包括对未来配对 NFT 的戏弄，例如游戏中的角色、资源、神器等。

• 一旦作为配对 NFT 铸造，代币持有者也将能够交易和出售这些（触发代币在主要土地之外的二次销售）

Each plot of land will have the possibility of containing: natural resources, rare artifacts, and if you are lucky, a Koda.

每块土地都可能包含：自然资源、稀有文物，如果幸运的话，还有科达人。

There will be 10,000 unique Kodas randomly distributed amongst the lands.

将有 10,000 个独特的科达人随机分布在这片土地上。

Directly after the land sale the game economy will begin with owners taking stock of what they have. And beginning to trade, horde, buy, and sell.

土地出售后，游戏经济将立即开始于所有者盘点他们所拥有的东西，并开始交易、部落、买卖。

• Massive, live, multiplayer experience 大规模的现场多人游戏体验

• We want this to look and feel amazing (unreal)  我们希望这看起来和感觉都很棒（不真实）

• Blockchain based in-game economy 基于区块链的游戏内经济

• Primary & Secondary sales market 一级和二级销售市场

• NFT compatibility and beyond  NFT 兼容性及更多可能性

And this is just the beginning!

而这仅仅是个开始！

• 2022年01月 BAYC vs MAYC 苹果手机游戏

• 2022年03月 APE 代币和元宇宙 1-100k 土地出售

• 预计首次净销售额：1.782 亿美元

• 预计二次净销售额：1090 万美元

• 2022年05月 空投 Kodas

• 作为可铸造的 NFT，预计二次净销售额：230 万美元

• 狩猎Trezor

• 2022年06月 APE Fest 大会

• 包括商品销售

• 2022年08月 Jimmy the Monkey 试运营和元宇宙 101-200k 土地出售

• 预计首次净销售额：1.782 亿美元

• 预计二次净销售额：850万美元

• 2022年09月 无聊猿到机械狗/终极机甲猿

• BAKC 的变现计划，2022年预计净收入 1600万美元

• 终极机甲猿，2022年预计净收入 5000万美元

• 2022年10月 机甲狗大战机甲猴入侵游戏

• 将 Play to Earn 区块链游戏嵌入到无聊猿

• 2022年12月 出售商品

• 全年 其他

• 二次 NFT 最初销售

• APE 代币的百分比

• 出售商品 + 其他合作

Financials/财务

Income Statement/损益表

Revenue Channels - 2022 / 收入渠道 - 2022

税前月收入

2022年战略投资

• COMMUNITY BUILDING / 社区建设

• Miami Event

• APE Fest

• Treasure Hunt

• COST/成本: $15.9M RETURN/回报: Priceless

• GAMES / 游戏

• BAYC vs. MAYC

• Trial of Jimmy the Monkey

• Mecha Apes Game

• Bored Ape Kennel Club

• COST/成本: $28.2M RETURN/回报: 20x

• LAND SALES / 土地销售

• Land Sale and Development

• 100K Lots Sold

• COST/成本: $4.6M RETURN/回报: 77x